As Paul already potneid out, the story was about the development tools. Also, why do IPhone users assume Microsoft is trying to win them over with WP7? The mobile phone market is larger than the 80+ million that have IPhones. My argument is not one is superior than the other just that the two offer users a difference experience as Paul potneid out in his post on the philosophy of WP7. Microsoft’s growth in the mobile market want come from converting IPhone users into WP7 users but in selling the WP7 experience to users converting from regular cellphones to smartphones.